The concept for Sunday Tracker was born in 2014 when two sisters, Miriam Grundy and Julia Hughes, were living on opposite sides of the world and decided that they would have a go combining their fashion philosophy of unfussy, beach-to-bar dressing with their deep-seated commitments to social justice and environmentalism.
Dissatisfied with the status quo of fast, cheap and disposable fashion, they set about establishing a platform that would serve as a curated, forever-summer marketplace for ethical, sustainable, and authentic fashion that not only looks good, but does good. With a love of wide brimmed hats, whimsical jewellery, oversized beach bags and pom poms…lots of pom poms, Sunday Tracker has grown into a global destination for those seeking summer style with a conscious.
Miriam and Julia are more passionate than ever about the power of fashion to do good. It’s not about the dollars, for them this just makes sense.
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